The idea was to keep it simple. Using linear, geometrical forms and color.
Some Explorations
Lager Label
The Label was done during the summer internship at "Goa Brewing Co" a craft brewery in goa. The label is designed for a nonconformist and modern beer. This label was designed to adopt the minimalist style of Bauhaus art.
Other Projects
Collab
Many times when we are doing our projects, we may be in a need of a certain skill that we are not particularly good at or have difficulty finding the right person with the skill for help. So, Collab is our solution that connects students to collaborate for a project by using AI technology. We gamify the platform by providing badges and reputation in the app for each successful collaboration, hence keeping the students motivated and engaged.
Larah Packaging
This was an internship project done with Larah by Borosil which is a tableware brand in India. The packaging is of a gift set containing tableware products catering Indian market. The approach here was to design the packaging which looks special, premium and meant for gifting purposes. An illustrative floral approach was chosen to set the graphic face of the packaging with three different colour combination. As the products of Larah are also contemporary, minimal and floral in design, it was tried to retain the essence of products on the package.
AI of the Beholder
Brewery Tour and Dan Botlek
I was involved in designing the brewery tour of "Goa Brewing Co" during my internship . This is a paid tour for the visitors and tourists who want to see how a brewery functions. An old Portuguese architectural space is used, which also enhances the experience of the tour.
The Rag (Film)
‘The Rag’ is a student design project focusing on a social issue. Ragpicking was chosen as a subject as Ragpickers are one of the most underprivileged communities in India. Film and video were decided as a medium to address the problem. A short film and a montage video were made to raise awareness about people of this profession and their contribution to society.
Experience Matters
"Experience Matters" was an internal design and behavioral science conference at fractal. the conference hosted an esteemed panel of speakers, workshops, and keynotes across domains impacting more than 4000+ professionals across globe. this project showcases the building of the branding "experience matters", from identity design to various assets across different touchpoints.
Lager Packaging
Hoppy is a non-conformist and modern Beer. The identity was made during an internship project with Goa Brewing Co, a craft brewery in Goa, India. The identity was designed with the approach of making it modern, non-conformist and striking. It's name 'Hoppy' came from the word “Hops” which is the ingredient used in a lager beer. It was decided to maintain the typographical approach and explore the shapes of letters to build the visual language and make it more symmetric and balanced as a composition.
Office-Site
3D Experiments
NID Kurukshetra Logo
This identity was created in a logo workshop and nominated for the National Institute of Design, Kurukshetra, a new and young institute in Haryana, India. The idea was to retain the brand and legacy of NID without losing its own identity.