Identity Design
The Identity was designed to keep it simple, minimal and striking enough. As the Experience Matters conference dived into various aspects of Data, Ai and Business so the identity was made dynamic enough to represent each of the following with the same intersection of experience across domains.
Assets
There were various assets made during the branding of Experience Matters. The assets were mainly social media posts, invites, website, giveaways and motion video, executed in a common brand language of Experience Matters.
Experience Video
An expression of what experience means
Team
Art Direction, Design, Branding, Motion - Prateek Panth
Artworks - Juthika, Ayisha, Umang
Experience Video Script - Param and Priya Sathiyam
Experience Video Storyboarding - Arunima Singh and Pooja
Experience Video Storyboarding - Arunima Singh and Pooja