NID Kurukshetra Logo

This identity was created in a logo workshop and nominated for the National Institute of Design, Kurukshetra, a new and young institute in Haryana, India. The idea was to retain the brand and legacy of NID without losing its own identity.

It all started from this simple form which was refined and worked upon to create the identity.

The new face of NIDK needed to reflect it's modern outlook. The form of the logo was designed to be simple yet strong.

The process of selecting and eliminating the concepts

Team

Prateek Panth and Ashique Shaji

Other Projects

Many times when we are doing our projects, we may be in a need of a certain skill that we are not particularly good at or have difficulty finding the right person with the skill for help. So, Collab is our solution that connects students to collaborate for a project by using AI technology. We gamify the platform by providing badges and reputation in the app for each successful collaboration, hence keeping the students motivated and engaged.

AI of the Beholder

Experience Matters

"Experience Matters" was an internal design and behavioral science conference at fractal. the conference hosted an esteemed panel of speakers, workshops, and keynotes across domains impacting more than 4000+ professionals across globe. this project showcases the building of the branding "experience matters", from identity design to various assets across different touchpoints.

The Label was done during the summer internship at "Goa Brewing Co" a craft brewery in goa. The label is designed for a nonconformist and modern beer. This label was designed to adopt the minimalist style of Bauhaus art.

‘The Rag’ is a student design project focusing on a social issue. Ragpicking was chosen as a subject as Ragpickers are one of the most underprivileged communities in India. Film and video were decided as a medium to address the problem. A short film and a montage video were made to raise awareness about people of this profession and their contribution to society.

Soul (Woodcut Printing)

“Soul” is about exploring the unexplored part of us, which is the seat of all emotions. This project uses wood cut techniques and print as a medium. It is a series of different wood block designs and a printed accordion book which represents different versions of us at different times. The approach was to bring out different versions, emotions, phases as an expression. Soul brings the co-existence of time and different phases of emotions together.

Larah Packaging

This was an internship project done with Larah by Borosil which is a tableware brand in India. The packaging is of a gift set containing tableware products catering Indian market. The approach here was to design the packaging which looks special, premium and meant for gifting purposes. An illustrative floral approach was chosen to set the graphic face of the packaging with three different colour combination. As the products of Larah are also contemporary, minimal and floral in design, it was tried to retain the essence of products on the package.

Lager Packaging

Hoppy is a non-conformist and modern Beer. The identity was made during an internship project with Goa Brewing Co, a craft brewery in Goa, India. The identity was designed with the approach of making it modern, non-conformist and striking. It's name 'Hoppy' came from the word “Hops” which is the ingredient used in a lager beer. It was decided to maintain the typographical approach and explore the shapes of letters to build the visual language and make it more symmetric and balanced as a composition.

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