


Explorations


Hoppy is a non-conformist and modern Beer. The identity was made during an internship project with Goa Brewing Co, a craft brewery in Goa, India. The identity was designed with the approach of making it modern, non-conformist and striking. It's name 'Hoppy' came from the word “Hops” which is the ingredient used in a lager beer. It was decided to maintain the typographical approach and explore the shapes of letters to build the visual language and make it more symmetric and balanced as a composition.