AI of the Beholder

AI of the Beholder is motion video representing how people see using AI on different days of the week. We launched a survey asking folks "If Generative AI was the day of week which day it would be" and we got diverse set of response globally. We then interpreted the responses and decided to do a motion video on the responses.

The approach we took was to characterise each day of the week with their actions. We kept a colourful set of palette maintaining the individuality of the characters.

Here is a fun way of looking "If GenAI was the day of the week which day it would be".

Team

Prateek Panth and Anmol Maithani

Other Projects

‘The Rag’ is a student design project focusing on a social issue. Ragpicking was chosen as a subject as Ragpickers are one of the most underprivileged communities in India. Film and video were decided as a medium to address the problem. A short film and a montage video were made to raise awareness about people of this profession and their contribution to society.

Experience Matters

"Experience Matters" was an internal design and behavioral science conference at fractal. the conference hosted an esteemed panel of speakers, workshops, and keynotes across domains impacting more than 4000+ professionals across globe. this project showcases the building of the branding "experience matters", from identity design to various assets across different touchpoints.

Larah Packaging

This was an internship project done with Larah by Borosil which is a tableware brand in India. The packaging is of a gift set containing tableware products catering Indian market. The approach here was to design the packaging which looks special, premium and meant for gifting purposes. An illustrative floral approach was chosen to set the graphic face of the packaging with three different colour combination. As the products of Larah are also contemporary, minimal and floral in design, it was tried to retain the essence of products on the package.

Soul (Woodcut Printing)

“Soul” is about exploring the unexplored part of us, which is the seat of all emotions. This project uses wood cut techniques and print as a medium. It is a series of different wood block designs and a printed accordion book which represents different versions of us at different times. The approach was to bring out different versions, emotions, phases as an expression. Soul brings the co-existence of time and different phases of emotions together.

Many times when we are doing our projects, we may be in a need of a certain skill that we are not particularly good at or have difficulty finding the right person with the skill for help. So, Collab is our solution that connects students to collaborate for a project by using AI technology. We gamify the platform by providing badges and reputation in the app for each successful collaboration, hence keeping the students motivated and engaged.

NID Kurukshetra Logo

This identity was created in a logo workshop and nominated for the National Institute of Design, Kurukshetra, a new and young institute in Haryana, India. The idea was to retain the brand and legacy of NID without losing its own identity.

Brewery Tour and Dan Botlek

I was involved in designing the brewery tour of "Goa Brewing Co" during my internship . This is a paid tour for the visitors and tourists who want to see how a brewery functions. An old Portuguese architectural space is used, which also enhances the experience of the tour.

The Label was done during the summer internship at "Goa Brewing Co" a craft brewery in goa. The label is designed for a nonconformist and modern beer. This label was designed to adopt the minimalist style of Bauhaus art.

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